5 percent improvement over the subjects of Guilfords original study is insignificant. In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century. From, inside the Box: A Proven System of Creativity for Breakthrough Results. That is, direct and explicit instructions to think outside the box did not help. Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.
The first group was given the same instructions as the participants in Guilfords experiment. Because they hadnt, they were obviously not as creative or smart as they had previously thought, and needed to call in creative experts. In fact, only a meager 25 percent did. Today many people are familiar with this puzzle and its solution. The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array. Of course, in real life you wont find boxes. Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots. The nine-dot puzzle and the phrase thinking outside the box became metaphors for creativity and spread like wildfire in, management, psychology, the creative arts, engineering, and personal improvement circles.
There seemed to be no end to the exemple conclusion dissertation comparative insights that could be offered under the banner of thinking outside the box. Most people assume that 60 percent to 90 percent of the group given the clue would solve the puzzle easily. In the early 1970s, a psychologist named. That this advice is useless when actually trying to solve a problem involving a real box should effectively have killed off the much widely disseminatedand therefore, much more dangerousmetaphor that out-of-the-box thinking spurs creativity. After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a myth. He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page. One of Guilfords most famous studies was the nine-dot puzzle. Consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.
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